Pricing, Markups & Margin Strategies for Titanium Jewellery

Titanium sits in an unusual sweet spot: premium positioning, lower raw-material cost than gold, and growing customer demand for hypoallergenic metals. That gives stockists room to build healthy margins without scaring off buyers.

Three pricing models

1. Keystone (2.0× trade)

Simple, low-friction, easy to explain to staff. Margins are tight on entry-level rings but recover on higher-ticket pieces.

2. Tiered markup

• Sub-£40 trade: 2.6×–2.8×
• £40–£120 trade: 2.3×–2.5×
• Over £120 trade: 2.0×–2.2×

This is what we recommend to most independents. Smaller items have room to absorb the markup; larger ones stay competitive.

3. Bundle pricing

Pair a ring with a pendant or earrings at a 10–15% bundle discount. Average order value goes up, perceived value goes up, and your effective margin barely moves.

Promotions without panic

Avoid sitewide discounts on titanium — it conditions buyers to wait. Instead:

• Run time-bound events (a long weekend, max).
• Tie promotions to a collection drop rather than the whole range.
• Offer engraving included instead of a price cut — perceived value is high, your cost is low.

Live preview in the portal

Use the Customer Price Markup feature of your profile to set a default. The live preview shows exactly what a £65 trade item becomes at retail, so you can sanity-check before pushing prices to your POS.